Search Engine Optimization 6 min read

What is Content Marketing & Why is it Important?


Preet Joshi


May 1, 2021

What is content marketing and why is it important?

Today more than 58% of marketers and business owners in the world are investing in content marketing. But why? It's because content marketing has shown incredible results. Content isn't about just filling up the pages in your website or blog, it's much more than that. It has been proven that it is one of the most effective methods to grow engagement and increase your brand presence. And the cherry on the cake? It creates a positive impact on your SEO factor as well.

What exactly is content marketing?

Content marketing is when you create and share your website content, blogs, etc to attract the attention and interests of prospects in your products and services. It helps you to answer the questions that your audience may have and also helps to build trust. Content marketing is a great way to connect with your customers. When content marketing is done right, it will definitely drive more traffic to your website and will help you generate leads.

Today the audience or the customers expect high quality and consistent content from the brands they follow. And you need to live up to their expectations with every piece of content you post. Your consistency and quality are the major factors which will determine the success of your business. The big brands that you hear of everyday are so popular because they have well developed content and brand recognition strategies. These brands know exactly how to portray their brands to best connect with their customers.

Your content holds your reputation and you have to make it unique and consistent. Pitching your content across all distribution channels is another great idea to spread the word to a higher number of people.

The benefits of content marketing: why is it important?

There are many reasons as to why content marketing can do wonders for your business and here are some of them:

➢ Good content marketing will attract a good amount of audience and will make them want to come back for more. They will think of you as a trusted source when you keep delivering quality content.

➢ It will help you create brand awareness in a much more inexpensive way. You will be reaching out to people who never knew your brand existed.

➢ Right content marketing can help you create that buzz on social media and also generate leads!

➢ Know about keywords and metatags? Remember it's not just the audience you want to attract, it's the search engines too. Good quality content, which can answer the most asked queries by the audience, will display your website at the top.

➢ Marketing your content in such a way that the audience can find it at the right place and the right time can actually help to build the reputation of your brand and it will create a sense of trust.

➢ If you want to generate better leads, content marketing is a great idea. Because when your audience can view your content, the chances of them using your products or services increases significantly.

➢ The moment your content is established as useful and it provides the answers that the people are looking for, your organic search ranking or SEO will improve. Relevant content will deliver more traffic, you will rank higher on Google and it means spending less money on advertising.

Content marketing is one of those long term strategies for making your website successful and it is here to stay. You must have heard the phrase "Content is King" and it can't be more accurate! Content marketing has proven to be amazingly effective for SEO, getting better leads, pitching for your brand and so many more reasons. And now it's time for you to take advantage of it as well, if you haven't already!  


Search Engine Marketing
Key Terms

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Social Media Marketing
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Email Marketing
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Preet Joshi | Digital Marketing Consultant