Stands for Content Management System. A web-based application that lets people create, upload, and manage digital assets. There are many options to choose from.
The rate at which website users complete a desired action. This is calculated by dividing the total number of conversions by traffic, then multiplying by 100 (expressed in a percentage).
Click Through Rate
Often referred to as an ALT Tag. Alt Attributes is an HTML code that provides information used by search engines and screen readers to understand the contents of an image.