Frequently Asked Questions

How to Determine if a Backlink is of High Quality

"Not all backlinks are built the same" and not all backlinks will have a big, positive effect on your websites search engine rankings. Some may have no impact. But the wrong kind of backlinks can have a negative impact. This is why it’s important to only have high quality backlinks and to make sure negatively impacting links are disavowed. 

Here is a short list of factors to consider when evaluating the quality of a backlink: 
Trustworthiness – Google puts a lot more weight on trusted, popular websites. Websites that Google recognizes as reputable and trustworthy. Websites from globally recognized sources such as BBC, The Huffington Post, The New York Times, and in some cases even Wikipedia are often considered trustworthy by search engines. Having backlinks from such valuable sources will add great value to your ranking and organic traffic. 

Relevance – Industry relevance and correlation is also important. Its more valuable to have backlinks from websites relevant to your business, and your industry than you have links from random sources. 

Page Authority, Domain Authority or PageRank – this is an algorithm used by Google to rank a website on the search engine result pages. You can easily check any website to determine how valuable your backlink will be. Having backlinks for higher authority website has more of a positive impact than lower authority websites.  A great way to check this is using a free too provided by Moz. 

Keep in mind that SEO and linkbuilding is a long term investment, it is an organic growth strategy which is designed to pay off in the long run. If you are interested in better understanding SEO or where you can further build out your organic growth strategy BOOK A FREE CONSULTATION.



Enter an URL address and get a manually preformed website audit. Search Engines rely on many factors to rank a website. Through an SEO Audit, we reviews these and more to help identify problems that could be holding your site back from ranking higher on search engines. Additionally we provide a clear, actionable, prioritized list of recommendations to help improve your organic traffic and search engine ranking. You can take this audit and use it to update your website or hire us to help.

What is Included in an SEO Audit?

An Analysis of Your Websites "SEO Health"

We provide an overview of your website's SEO health and an action plan to improve your ranking. Here's what's included in most of our free SEO audits: On-page and off-page factors, as well as backlinks, are analyzed. There may be more areas of review/analysis depending on your industry. We also provide a report on any key technical concerns, such as indexing, page speed, and website architecture. All SEO packages come with a comprehensive SEO audit and extended analysis in areas such as content optimization, competitor research, and a deep dive into strategic initiatives.

SEO Packages

On-Page & Off-Page SEO Services

Search engine optimization is all about helping right potential clients find your company. Boost your organic search ranking with the SEO package that best fits your needs. We’ll kick things off with a strategy meeting so you know exactly what to expect. See my monthly SEO Packages.

Fit For Your Business

SEO Start

The SEO Start program is designed for startups and small businesses that want to develop content marketing strategies, improve ranking, organic traffic and learn how to use SEO to generate leads.


SEO Scale

The SEO Scale program is designed for growing businesses that are looking for comprehensive SEO services and are willing to invest in quality content and  link building to improve web ranking.


SEO Surge

The SEO Surge program is designed for larger businesses that are looking to compete in highly competitive
industries and keywords. Designed for those looking to boost organic traffic and generate more leads.


Looking for a Custom Solution?

Have a project in mind? Want to discuss some ideas? Looking for a custom solution? 

Preet Joshi | Digital Marketing Consultant
Toronto | Montreal | Vancouver