Keyword research is an important SEO activity. Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data to optimize website ranking and reaching higher quality audiences.
I normally use a tool like Google Keyword Planner, AdWords. Google Trends, Ahrefs and SEMrush to find the key metrics for keywords and compare them against qualifiers to short list 20-30 high priority search terms. Some key qualifiers are search volume, keyword difficultly, search trend and relevancy. Competitor analysis and keyword research is also a key task in discovering the best keywords for any website.
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