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Keyword Research

What is keyword research?

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Keyword research is an important SEO activity. Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data to optimize website ranking and reaching higher quality audiences. 

How do you choose the best keywords?

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I normally use a tool like Google Keyword Planner, AdWords. Google Trends, Ahrefs and SEMrush to find the key metrics for keywords and compare them against qualifiers to short list 20-30 high priority search terms. Some key qualifiers are search volume, keyword difficultly, search trend and relevancy. Competitor analysis and keyword research is also a key task in discovering the best keywords for any website.

SEO Packages

On-Page & Off-Page SEO Services

Search engine optimization is all about helping right potential clients find your company. Boost your organic search ranking with the SEO package that best fits your needs. We’ll kick things off with a strategy meeting so you know exactly what to expect. See my monthly SEO Packages.

Fit For Your Business

SEO Start

The SEO Start program is designed for startups and small businesses that want to develop content marketing strategies, improve ranking, organic traffic and learn how to use SEO to generate leads.


SEO Scale

The SEO Scale program is designed for growing businesses that are looking for comprehensive SEO services and are willing to invest in quality content and  link building to improve web ranking.


SEO Surge

The SEO Surge program is designed for larger businesses that are looking to compete in highly competitive
industries and keywords. Designed for those looking to boost organic traffic and generate more leads.




Enter an URL address and get a manually preformed website audit. Search Engines rely on many factors to rank a website. Through an SEO Audit, we reviews these and more to help identify problems that could be holding your site back from ranking higher on search engines. Additionally we provide a clear, actionable, prioritized list of recommendations to help improve your organic traffic and search engine ranking. You can take this audit and use it to update your website or hire us to help.

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Have a project in mind? Want to discuss some ideas? Looking for a custom solution? 

Preet Joshi | Digital Marketing Consultant
Toronto | Montreal | Vancouver