Search Engine Optimization 6 min read

The DOs and DON’Ts Of Social Media Marketing Automation 

Author

Preet Joshi

Published

June 3, 2021

Social media marketing is changing quickly but the one thing that stays the same is how tough it is to grow on social networks as a small businesses.  Keeping social audiences engaged takes time and effort. One way to help you growth process is social media automation. 

Applying social media automation into your work environment will require work, especially if you are accustomed to doing everything yourself. Here are some Dos and Don’ts to help keep or redirect your attention in the right direction. Let's Start with the Don'ts...

Don't Post The Same Content On All Platforms

Understandably, posting the same messages on all platforms will save you several minutes but it will cost you your credibility. Every platform has a different demographic as well as expectations on vocabulary. Recycling posts can come off as sloppy and disorganized which can affect brand image and reliability. You will want to:
➢ Check and adjust hashtags
➢ Check and adjust your vocabulary
➢ Check and adjust image specs

Don't Automate Your behavior

First impressions last, so using bots to like, follow, un-follow and worst of all leave generic comments can be a big red flag for people. Having first aspirations towards potential customers being a bot can leave a bad taste in peoples mouths. Also making bot accounts to advertise your brand will also take a toll on your credibility.

DO Post On Your Audiences Schedule

Your posting schedule will alter depending on what platform your chosen platform and audiences habits. Using analytics tools you can know what times have the most engagement and post on that time regularly. Here are some way to optimize your posting schedule:
➢ Use automation tools to prepare post ahead of time
➢ Notice patterns with your analytics and post when your audience is active

Do Listen To The Conversation

Social listening tools offer a window into social media without you needing to be sucked in by the algorithm. Social listening tool flag articles, trending topics and hashtags, everything you need to stay informed about what's happening. Social listening is the most efficient way to:
➢Track audience engagement
➢Learn about your competition
➢Catch fake accounts that poach customers

Search Engine Marketing
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Social Media Marketing
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Email Marketing
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